Schedule

SCHEDULE

(Subject to Change)

 

Week One

Wed. Jan. 18: Syllabus, Introductions; Clients Overview

 

HW due Jan. 23:

  • Learning how to blog – the Right Way (McAdams): http://mindymcadams.com/tojou/2012/learning-how-to-blog-the-right-way/
  • Twitter tips: How @Guardian reached 1m followers (journalism.co.uk): http://www.journalism.co.uk/news/twitter-tips-how-guardian-reached-1m-followers/s2/a552990/
  • 20 Tumbler tips for news organizations (journalism): http://www.journalism.co.uk/news/tumblr-tips-for-journalists/s2/a550078/
  • Wix Review: https://www.shivarweb.com/4794/wix-review/
  • WordPress v Medium: http://winningwp.com/medium-vs-wordpress/
  • User’s Guide: http://asne.org/article_view/articleid/1823/a-user-s-guide-to-twitter-for-asne-members.aspx
  • The Minimalist Guide to Twitter: How to Handle it in 15 Minutes a day: https://smartblogger.com/minimalist-twitter/
  • Best Twitter Practices: https://smartblogger.com/twitter-traffic/
  • 2017 Digital MarketingTrends: http://www.smartinsights.com/social-media-marketing/2017-social-media-trends/
  • Check out Benet Wilson and her blog Aviation Queen. Tweet one question at her about blogging ahead of class time. @AvQueenBenet

 

Week Two

Mon. Jan 23: Part One: Sign us up! The iPads, establish your various accounts, friend/follow Sue; Part Two: How to blog/tweet (well) (Benet Wilson, Aviation Queen, to talk about her blog)

 

HW due Jan. 25:

  • UnMarketing: Chapters 1-9 (they are short chapters)
  • Sign up for which client you want for the Final Project on Google Documents
  • Social Media Mistakes: https://blog.startafire.com/social-media-marketing-mistakes/
  • How to set up a social media strategy (Marketing services): https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
  • This is actually a student blog from my friend’s class over in CUNY. But it’s a quick read on a business strategy: https://medium.com/@nancy.spiccia/harvard-business-review-s-social-strategy-d7cc003ef486#.vbzzzkfp7
  • Start reading Hermida’s Tell Everyone
  • Growing your social strategy: https://www.matthewbarby.com/social-media-strategy/
  • Anderson, C., Bell, E., and Shirky, C. (2012). Post Industrial Journalism: Adapting to the Present. Tow Center for Digital Journalism: http://towcenter.org/research/post-industrial-journalism/ SKIM (OR you can watch Shirky talking about social tools this 2008, still relevant, 15 minute TED talks: http://ed.ted.com/lessons/clay-shirky-how-social-media-can-make-history.

 

  • Start setting up your sites and share with me your URL. Follow me on Twitter and tweet what your dream job might be using our class hashtag, #socialj.
  • Check out Don Stanley and tweet one question at him: @3rhinomedia

 

Wed. Jan 25:What does it mean to be social? What is a strategy is exactly? Social Media Strategy (Speaker: Don Stanley)

 

HW Due Jan. 30:

  • Jarvis, J. (2009). Product v Process Journalism. Buzzmachine: http://buzzmachine.com/2009/06/07/processjournalism/
  • Keep reading Hermida’s Tell Everyone
  • Blog Post No. 1: Social Media and the News Revolution OR Your Choice (but must incorporate readings from first two weeks)
  • What is plagiarism: http://journalism.library.wisc.edu/JRRAcademicIntegrity.pdf
  • McAdams on plagiarism: http://mindymcadams.com/tojou/2012/plagiarism-lessons-and-examples/ AND http://mindymcadams.com/tojou/2012/plagiarism-and-journalism-students/
  • EXTRA CREDIT: Please rent and watch the movie Page One. You may find this online. (Amazon Prime has it to rent. Itunes too.) Please tweet while you watch it to the #socialj hashtag. This is an EXTRA CREDIT. Send me an email and screen shot your tweets so I know you did it.

 

Week Three

Mon. Jan 30:FINAL PROJECT GROUP MEETINGS (meet with client if possible)

 

HW due Feb.1:

  • Finish Tell Everyone. Have one question tweeted at Hermida: @Hermida

 

Wed. Feb 1: A News Networked World  (A Discussion); Speaker: Alfred Hermida (author of Tell Everyone) will take your questions on Twitter (prizes for those questions he chooses to answer)

 

HW due Feb. 6:

 

Week Four

Mon. Feb. 6: Fake News and How to Detect Online Bulls*it

 

HW due Feb. 8:

 

Wed. Feb 8: Metrics (Chartbeat) (Jill Nicholson at Chartbeat jill@chartbeat.com)

 

HW due Feb 13:

 

Week Five

Mon. Feb 13: Building Audiences and Going Viral! Evaluating Platforms

 

Wed. Feb 15: Group Workshopping

 

HW due Feb. 20

 

 

Week Six

Mon. Feb 20: What is STORY in Social Media; Curation (including Storify)

 

Wed. Feb 22:  Social Media and The Law: Don’t get sued (ALISON SCHARY at alisonschary@dwt.com)

 

HW due March 1:

 

Week Seven

Mon. Feb. 27: NO CLASS; Work with Clients

 

Wed. Mar 1: Visual Stories; The Case of SnapChat (Tayla Minsberg of the New York Times)

 

HW due Mar 6:

 

Week Eight

Mon. Mar 6: Facebook (including Facebook Live and Building Audiences) (Katie Harbarth at Facebook)

 

HW due mar 8:

  • Libel and social media: http://www.marinbar.org/news/article/?type=news&id=45
  • Social media is a conversation, not a press release: https://medium.com/technology-and-society/4d811b45840d

 

Wed. Mar 8: Platform presentation one, two

 

HW due Mar 13:

 

 

Week Nine

 

Mon. Mar 13: The Ugly of Social Media (CyberBullying and Crisis Management) (Michelle Ferrier of TrollBusters)

 

Wed. Mar 15: Banjo! (Josh Vernan of Banjo)

 

Draft of your individual social media strategy due to sue

 

Week Ten

Mon. Mar 20 SPRING BREAK

Wed. Mar 22 SPRING BREAK

 

Week Eleven

 

Mon. Mar 27: platform presentation three and four

 

Wed. Mar 29: platform presentation five and six

 

HW due April 3 and 5:

 

Week Twelve

Mon. Apr 3: Social Media & Race: Black Twitter (Meredith Clark of North Texas University, who is writing a book on Black Twitter); Bring your devices! We are gonna learn how to encrypt them!

 

Wed. Apr 5: Building Community Online: What is Engagement exactly? What NOT to do on Social! (Monica Guzman from American Press InstituteI)

 

HW due April 12:

  • WORK ON YOUR PROJECTS

 

Week Thirteen

Mon. Apr 10: PLAN YOUR SOCIAL MEDIA ADVENTURE DAY

 

Wed. Apr 12: SOCIAL MEDIA ADVENTURE DAY!!!

DUE FRIDAY AT NOON!!!

 

HW due April 17:

  • Blog Post 5: What social tools might we see in the future for journalists?
  • UnMarketing: Chapters: 39-61
  • NPR Ethics Policy on Social Media: http://ethics.npr.org/tag/social-media/
  • Ethics of Social Media: http://www.huffingtonpost.com/jeremy-harris-lipschultz/the-ethics-of-social-media_b_7489280.html
  • Robinson and Culver When White Reporters Cover Race (SKIM)

 

Week Fourteen

Mon. Apr 17: Ethics & Social Media (Prof. Katy Culver)

HW due April 19

Wed. Apr 19: Last Two Presentations (8 and 9); Future for social tools

 

Week Fifteen

Mon. Apr 24: Client Presentations

Wed. Apr 26: Client Presentations

 

INDIVIDUAL SOCIAL MEDIA PACKETS DUE

 

Week Sixteen

Mon. May 1: NO CLASS; MUST MEET WITH CLIENTS FOR FINAL PRESENTATION

Wed. May 3: LAST DAY OF CLASS (ipads!)

 

FINAL DRAFT OF PROJECTS DUE ME (and your clients) Friday, May 5 by noon!!!